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Hello, I am Gigi Vakilzadeh a fully qualified Personal Stylist and Colour Expert and a mum of two gorgeous girls. I am based in Edgware, North London and cover London and Hertfordshire.

My whole business is based around buying less, buying better and wearing more concept.

I am passionate about helping busy men and women to stop wasting time and money on buying aimlessly random items whilst still wearing the same things over and over again by rediscovering their true style identity.


My aim is to take the stress out of every day dressing
by always celebrating individuality and helping you find personal style that suits YOU, your lifestyle and your budget.

In a nutshell, I am all about:

  • Rediscovering your true self

  • Buying with intent

  • No more buying aimlessly

  • Enjoying stress free dressing, by having a cohesive wardrobe

I can help you achieve your dream wardrobe by helping you discover your Personal Style, your best colours, editing your wardrobe and helping you choose items that will enrich your existing wardrobe.

Personal Stylist London and Hertfordshire


Having worked in the City of London as a Management Consultant I abruptly left after my second daughter turned two. Family came first.

I know first hand what it feels like to be stuck in a clothes rut, feeling a little lost after a major change in life circumstances, be it finding your style after you had your kids when your body changes, finding practical yet stylish dressing with a small family, finding that back to work wardrobe which makes you feel like you can conquer the world.

It feels good putting a smile on client’s faces.

I am all about taking the stress out of getting dressed and making my clients feel relaxed and reassured that they look and feel their best in any situation even in the crazy hours of the morning when there’s never enough time to focus on ourselves.


I truly believe vulnerability and insecurity can disappear as soon as people feel good in their clothes.​

Your confidence is not only at an arm’s length from you but it will open up a whole world of possibilities.

Our greatest enemy is insecurity, let me assist you in overcoming this.

Gigi just got my style and understood what I needed from our session
Coming out of our session, I felt more motivated and more hopeful that despite not having much time, I could independently style my outfits so that I would look and feel good on a daily basis!
I have now booked another styling with Gigi for my mum for her birthday! She can’t wait.
Thanks Gigi! X
Kate - London
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