STYLE ISN'T ABOUT CLOTHES
IT'S ABOUT IDENTITY
I'm Gigi, an award-winning personal stylist in London.
I work with women whose lives have changed and whose wardrobes haven't caught up yet.
Maybe you're getting married. Going through divorce. Changing careers. Your body's different or you just feel disconnected from who you used to be.
When life shifts, getting dressed becomes harder than it should be. That's where I come in.
Through wardrobe edits, colour analysis, and personal shopping, I help you dress for who you are now.
Personal Stylist London
When Your Wardrobe No Longer Fits Your Life
Wardrobe Edits | Colour Analysis | Personal Shopping | London & Virtual
Does This Sound Familiar?
You open your wardrobe and nothing feels right.
Not because the clothes are wrong but because you've changed.
Perhaps you're getting married or navigating a divorce. A career shift. Postpartum. A milestone birthday or just a deep sense that you're not the same person you were.
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Wearing the same "safe" outfits on repeat
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Buying clothes that still don't feel like "you"
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Wondering if caring about this makes you shallow (it doesn't)
You're not being dramatic.
And no amount of wardrobe organisation will fix what's actually broken.
Because this isn't about your wardrobe. It's about your identity.
Beneath Every Outfit Lies a Story
Often inherited in childhood. Shaped by culture. Reinforced through experience.
These unspoken accounts become powerful drivers in how you see yourself and what you believe is possible.
Think of the quiet beliefs you carry:
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"I'm not stylish, I've never had good fashion sense."
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"If I stand out, people will judge me."
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"I can't wear that until I lose weight."
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"That's not appropriate for someone my age."
These aren't fashion preferences. They're scripts.
And scripts aren't who you are. They're stories that can be rewritten.
"I feel more confident and much happier with my body because I now wear clothes - not the other way round."
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In short: you’re in transition.
You need someone who understands that style is psychological, not superficial. Because clothes aren’t just what you wear they're how you rediscover yourself.
Reconnect With Yourself
A wardrobe that reflects who you are now, not who you used to be.
Dress With Meaning
Wear clothes that honour your story and express your authentic self.
Feel Like You Again
Confidence doesn’t come from the clothes it comes from finally seeing yourself in them.
What Clients Say:
"I Was Dreading My Wardrobe Edit — But It Turned Out To Be Transformative."
“I WISH I had met Gigi 20 years ago! What a talent she has for seeing YOU and seeing what you could be. Curator of colour, cut, shapes and sizes, she is a wonder. I needed her to be ruthless with me and chuck 60% of my wardrobe, she was!
She has subsequently curated an online wardrobe for me and identified the missing elements providing links to these and ideas on vendors. Perhaps more importantly she has a lovely energy, firm but relaxed and supportive.
I was dreading my wardrobe edit but it flew by and turned out to be a really fun day! 7 bags are now awaiting collection by a charity...”
- Kirsten G.
I Know This Work Because I've Lived It
A few years ago, health issues meant I couldn't wear half of my wardrobe anymore. Comfort wasn't optional. It became essential.
And as a stylist, that was confronting.
I stood in front of clothes I'd carefully curated and felt like I didn't fit my own life anymore. Not physically. Not emotionally.
So I rebuilt - not just my wardrobe, but my relationship with myself.
I started asking different questions:
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Who am I today and how do I dress for her?
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What would I wear if I stopped performing and started expressing?
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Am I dressing for myself or someone else's expectations?
Those questions changed everything. And they changed the work I do with women.
That’s why I do this work differently now.
I don’t just organise wardrobes.
I help women rediscover themselves through style.
Because you’re not broken.
You’re not “bad at style.”
You’ve just been hiding.
And together, we’ll help you come back.
What Clients Say:
"One Of The Best Decisions I’ve Ever Made For Myself."
“Absolutely amazing experience! I waited to do this for quite a while and really wish I'd done it sooner. Gigi is fantastic, friendly, and really listens to what you're looking for. I had no idea what to expect and I will say this is one of the best purchases I have ever made for myself. We donated 10 large bags of clothes to charity after my wardrobe edit and it was honestly therapeutic. After our shopping day, every item in my wardrobe fits, goes with multiple outfits, and I literally love picking out what I'm going to wear every day! 10 stars! THANK YOU GIGI!!!"
- Angela K.
Ready to Rewrite Your Story?
If you've read this far, you already know: something needs to change.
Not your body. Not your "fashion sense."
Your relationship with yourself.
And style? It's just the beginning.
Let's start with a conversation.
Just two people talking about where you are and where you want to go.
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